About...

Laura Jane

For me, personal styling is so much more than dressing women and giving them advice, it’s about empowering them through fashion.

I have always had a real love for fashion; from dressing my dolls in my hand-sewn handiwork, to dressing myself in my customised creations and always talking pride in piecing together my outfits.

Coming from a hospitality background, I took a career change to manage a women’s boutique which brought out a natural talent and love for dressing other women too; watching their confidence grow when they found the perfect item or outfit still gives me goose bumps.

As a wife and mum, home life is busy, but as school started I had time on my hands again and I decided to follow my dream.

Training as a Personal Stylist with the fabulous Joan Cashman of the Colour and Image Academy in Cork, confirmed from the very first day that I had found my passion.

My work and blog have not only gained me the wonderful support and appreciation of my following and clients but have also provided me with a front row seat on women’s attitude to fashion, their understanding of style and their relationship with their clothes. Harnessing this I have now set out on my ultimate goal…

Laura Jane The Label

Launching in Spring 22, I have created my very own clothing collection ‘LAURA JANE The Label’. These high-quality pieces are suitable for women of all ages, body shapes and dress sizes, they will cross seasons and very importantly stand the test of time.



This could not have happened without the help of County Down fashion designer and dear friend Sandra Brannigan. From our very first meeting I knew we were going to be firm friends and that Sandra was the girl to bring my dreams to life. Having studied fashion at University of Ulster she has over a decade’s experience in commercial design for brands such as Accessorize, Carraig Donn, Dunnes Stores and Oasis.

With her creative expertise and my experience of styling real women, our knowledge of the market and most importantly from listening to my following, we have designed an original capsule collection of simple staples and feminine pieces that every woman needs.

It’s hard to express how excited and proud I am that this is finally coming to life and this collection is only the beginning...